Nexus and DSU Announce Strategic Licensing Agreement
May 15, 2025
Nexus Licensing Group, a leading sports licensing management firm, announced that it has entered into an exclusive partnership agreement with Dakota State University in which it will serve as its domestic licensing agent of record.
Under the agreement, Nexus is helping Dakota State expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm is also developing and executing a strategic, integrated plan to protect and manage the university’s name and marks as well as enhance its retail strategy through customized promotions on campus and beyond.
“This partnership with Nexus Licensing Group marks a significant step in realizing our vision for Dakota State University's brand,” said Andrew Sogn, DSU chief marketing officer. “This collaboration will be instrumental in strengthening our brand identity, further extending our reach through strategic licensing opportunities, and ultimately enhancing engagement with our vibrant community of Trojans everywhere.”
“We are honored to be selected by Dakota State University as they formalize their licensing program and look to continue the development of their brand,” said Ben Pope, Client Services Manager, Nexus Licensing Group. “The University shows continued growth in enrollment, academic programs, and brand presence in Madison, and across the great state of South Dakota. We are thankful for the trust that the DSU team has placed in us, and look forward to a collaborative and growth-driven partnership."
About Nexus Licensing Group:
Nexus Licensing Group is a full-service branding, digital marketing, eCommerce and licensing management firm representing over 60 collegiate brands to date and growing. The firm develops specialized plans to manage and further monetize collegiate assets. For more information, visit www.nexuslicensinggroup.com.