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Majors & Degrees

Deb Tech

Deb Tech

Deb Tech

Associate Professor


College of Business and Information Systems


Ph.D., E-Commerce - Northcentral University, 2008
M.B.A., International Business - University of Nebraska-Lincoln, 1992
B.A., Mathematics and Spanish - Concordia Teachers College, 1985


Dr. Tech is an Associate Professor of Marketing and Internship Coordinator for the College of Business and Information Systems and the Beacom College of Computing. She has been with DSU since 1999. Her formal training includes an undergraduate degree in Secondary Education in Math and Spanish, an MBA in International Business, and a PhD in e-commerce.

Dr. Tech’s teaching philosophy is focused on providing each student with the life-long tools necessary to succeed in the technologically changing business world. The use and evaluation of new technologies are incorporated in her classes, emphasizing hands-on application when possible.

Her classroom environment fosters open dialogue, exploration of new ideas, mutual respect, and expansion of concepts to the marketing field. Dr. Tech’s easy, open rapport with students, while maintaining a rigorous learning environment, has led to her receiving the Teagarden Award for Excellence in Teaching in 2015. She was also nominated for the ACBSP teaching award in 2018.

Dr. Tech’s research interests are in the areas of Disruptive Technologies and their impacts on business and marketing. (i.e.: Artificial Intelligence, Blockchain technology, Internet of Things, and Virtual/Augmented Reality)


Office Location: East Hall
Phone: (605) 256-5165

Tech's teaching interests include:

  • Marketing
  • Marketing Strategy
  • Promotional Management
  • Merchandising
  • Business, Information Systems, and Computer Science Internships
  • Spanish I and II
  • Organizational Management
  • Marketing Technology
  • Personal Selling and Sales Management
  • Consumer Behavior

  • Recipient of the Dr. Ernest Teagarden Award for Excellence in Teaching (2013)
  • Recipient of the DeWayne Mork Award for Excellence in Service (2019).

  • Brooks, P. Nord and D. Tech (2022). HRSA Public Health Workforce Grant, Avera Rural Health Institute.
  • Tech (2012, May). TechWomen Program Initiative at Dakota State University. Grant proposal with the Department of State’s TechWomen Initiative. Unfunded.

  • S. Lakkaraju, D. Tech, and S. Deng (2017, July). A Framework for Profiling Prospective Students in Higher Education: Prospect profiling in higher education marketing. Encyclopedia of Information Science and Technology, Fourth Edition. IGI Global.
  • D. Tech (2014, December). Positioning and LinkedIn - Marketing Technology. Marketing lesson for publication on Merlot.org.

  • D. Tech and Walsh, L. (2019, November). DSU's Deb Tech Explains Blockchain. In the Moment, SDPB. https://listen.sdpb.org/post/dsus-deb-tech-explains-blockchain
  • D. Tech (2018, November). Amazon and online retailers interview with KSFY. Televised interview with Vanessa Gomez, KSFY morning news.
  • D. Bennett and D. Tech (2018, June). Supporting Retention by Building Program Communities Using Learning Management Systems (LMS). Poster presentation at Accreditation Council for Business Schools and Programs (ACBSP) Conference in Kansas City, MO.
  • M. Kearl, C. Noteboom and D. Tech (2017, May and July). A Novel Improvement to Google Scholar Ranking Algorithms Through Broad Topic Search. Poster presentation at Midwest Association for Information Systems (MWAIS) Conference in Springfield, Illinois on May. Paper presentation at 23rd Americas Conference on Information Systems (AMCIS), July 2017.
  • D. Nelson and D. Tech (2014, October). Lead the parade: a case study depicting the use of traditional and online marketing strategies to expand into the hyper-growth market in the Bakken region of North Dakota. Paper presented at the South Dakota International Business Conference (SDIB), Rapid City, SD.
  • N. El-Bendary, B. Naik, & D. Tech (2012, October). Does Culture Influence Learning Styles? A Comparative Study of Two Cultures. Paper presented at the South Dakota International Business Conference (SDIB), Deadwood, SD.
  • M. Franco, B. Naik, & D. Tech (2010, October). A Comparative Study of Learning Styles of Business Students in The United States and the Dominican Republic. Paper presented at South Dakota International Business Conference (SDIB), Rapid City, SD.
  • Tech Coffey, D. & Walters, J. (2010, October). Digital Television Broadcast Adoption in Latin America. Paper presented at the SDIB, Rapid City, SD.
  • Tech Coffey, D. (2009, October). Examining Networking Effects and Digital Television Adoption in Latin America: A Focus on Argentina. Paper presented at SDIB, Rapid City, SD.
  • Tech Coffey, D. (2009, May). Influences: Development of an International Businesswoman. Presentation to the South Dakota American Association of University Women, Madison, SD.
  • Tech Coffey, D. (2008, May). Business cultures: Dubai, Spain, Colombia and the UK. A good ol' fashioned slide show with commentary. Presentation at the DSU Faculty Development Workshop, Madison, SD.