DSU marketing materials receive ADDY awards
April 8, 2025
Dakota State University marketing materials have been recognized for creative excellence at recent advertising awards events.
At the Annual American Advertising Awards, recently held in Sioux Falls, two pieces of Dakota State materials were presented with the organizations advertising awards, which are called ADDY awards
South Dakota Advertising Awards Wins:
- Best of Class for Print Advertising & Gold ADDY Award – Dakota State University Fortune Magazine AR Cover Wrap
- Silver ADDY Award in Sales & Marketing Category (Brochure Single Unit) - DSU College Fair Piece
“Our team at Dakota State works hard to tell DSU’s unique story to various audiences,” said Andrew Sogn, Chief Marketing Officer at DSU. “We are happy to join with our partners at Lawrence & Schiller to expand those efforts with these award-winning materials, so that we can further the DSU mission in new and creative ways.”
The American Advertising Awards, hosted by the American Advertising Federation – South Dakota (AAF-SD), is the premier competition for recognizing outstanding creativity in advertising. The competition is part of a national three-stage awards process, with Gold-winning entries automatically advancing to the District 8 competition.
The DSU materials were also recognized at the 40th annual Education Advertising Awards, which recognizes the field of educational marketing and advertising. There were over 2,000 entries received from over 1,000 colleges, universities, and secondary schools from all 50 states and numerous foreign countries.
Educational Advertising Awards Wins:
- DSU College Fair Piece won Gold in the Brochure category.
- DSU Enrollment Campaign won Silver in the Total Advertising Campaign category.
“We’re always looking for new ways to push our messaging a little further,” said Katelyn Short, an art director at Lawrence & Schiller.
“We thought blending augmented reality and a more traditional print channel like magazines was a way to put DSU’s tech-forward mission into practice. It was a really unique chance to live what the brand stands for as we promoted what the university does. When you get recognized for this creativity, it’s a win all around.”