Start A DSU Social Media Account
Social media is a powerful tool for connecting with our community and sharing the Trojan spirit. Interested in starting an account? Before you jump in, ask your team these questions to help you create and manage a successful DSU social media account.
What Are Your Goals?
Why do you want to create a social media account? What do you hope to achieve? (e.g., increase awareness, build community, share information, recruit students).
Who are you trying to reach? Who is your target audience? (e.g., current students, prospective students, alumni, faculty, staff, the general public).
Which platforms are best suited for your goals and target audience? (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
What Resources Do You Have?
Who will manage the account? Do you have dedicated staff with the time and expertise to create engaging content, respond to comments and messages, and monitor the account regularly?
How often can you realistically post? Consistency is key on social media to build an audience.
Do you have the tools and resources to create high-quality content? (e.g., images, videos, graphics).
Are You Ready to Listen and Engage?
Are you prepared to monitor your social media channels for mentions and comments?
Will you respond to inquiries and engage in conversations in a timely manner?
Are you committed to fostering a welcoming and inclusive online community?
Do You Understand DSU's Brand and Policies?
Are you familiar with DSU's brand guidelines and visual identity?
Have you reviewed the DSU Social Media Guidelines to ensure your content aligns with university policies?
Are You in it for the Long Haul?
Building a successful social media presence takes time and effort. Are you committed to consistently creating and sharing valuable content?
Are you prepared to adapt your strategy as social media trends and best practices evolve?
If you answered "yes" to most of these questions, you're ready to start a DSU social media account!