Dakota State University students walking around campus

Preparation + opportunity = success

That's the DSU equation. We're a four-year university with nationally recognized programs, cutting-edge facilities, and the brightest thinkers. But we're also a tight-knit, inclusive community. Small class sizes mean hands-on training and individualized attention. All this with an affordable, public school price that's among the best values in the region.

Majors & Degrees

Business: Marketing (BBA)

Find your inner marketer

Whether it’s via TV, smartphones, magazines, commercials, or electronic billboards, you’re subjected to numerous marketing campaigns each day. Businesses nationwide are trying to get you and other consumers to buy or try their product, go on vacation, or purchase a new vehicle.

How are these campaigns coordinated? Why do they use specific colors? Why does font style or size matter? How does onscreen text captivate an audience?

At DSU, you can pinpoint the answers to these questions. Become a great marketer because you’re also a great leader. Our marketing degree combines creatives, analytics, and digital into one.

Feed your imagination

Your degree will prepare you for a career that embraces the latest marketing techniques in data, digital marketing, disruptive technologies, and social media. As the expert, you’ll embark on a career that is full of creativity, authenticity, and innovation.

Learning outcomes

Upon completion of the B.B.A. degree with a Marketing specialization, students will:

  • Analyze business information to provide business strategies that are viable and evidence-informed.
  • Deliver effective oral communications for a variety of business purposes.
  • Produce credible written communications for a variety of business purposes.
  • Apply data analytical tools to inform decision-making about business issues.
  • Integrate the principles of ethics into corporate social responsibility business decision-making.
  • Analyze the complexity of business operations in a global environment.
  • Communicate ideas in a sales setting, reflecting best practices in marketing.
  • Create a market research project designed to solve an identified business problem.
  • Integrate current technology-enabled advertising techniques into an original promotional marketing plan.

Awaken your creative side

Our classes integrate a wide variety of marketing tactics. Develop marketing plans, and promotional campaigns for actual businesses, improve your selling skills, conduct marketing research, and collaborate with others on a variety of projects.

We also study several business case studies. Consider business perspectives on products, price, strategies, and customers. Draw comparisons on logos, branding, websites, events, and more. The newest technologies will be integrated as well, so you’ll always be current on the latest and most innovative devices.

Our BBA programs are also accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This means that, in addition to meeting all evaluation criteria and curriculum standards, DSU is also involved in the creation of groundbreaking programs. Your degree will be recognized no matter where you go.


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