Dakota State University students walking around campus

Preparation + opportunity = success

That's the DSU equation. We're a four-year university with nationally recognized programs, cutting-edge facilities, and the brightest thinkers. But we're also a tight-knit, inclusive community. Small class sizes mean hands-on training and individualized attention. All this with an affordable, public school price that's among the best values in the region.

Majors & Degrees

Business: Marketing (BBA)

Find your inner marketer

Whether it’s via TV, smartphones, magazines, commercials, or electronic billboards, you’re subjected to numerous marketing campaigns each day. Businesses nationwide are trying to get you and other consumers to buy or try their product, go on vacation, or purchase a new vehicle.

How are these campaigns are coordinated? Why do they use specific colors? Why does font style or size matter? How does onscreen text captivate an audience?

At DSU, you can pinpoint the answers to these questions. Become a great marketer because you’re also a great leader. Our marketing degree combines creatives, analytics, and digital into one.

Awaken your creative side

Our classes integrate a wide variety of marketing tactics. Develop marketing plans, promotional campaigns for actual businesses, improve your selling skills, conduct marketing research, and collaborate with others on a variety of projects.

We also study several business case studies. Consider business perspectives on products, price, strategies, and customers. Draw comparisons on logos, branding, websites, events, and more. The newest technologies will be integrated as well, so you’ll always be current on the latest and most innovative devices.

Our BBA programs are also accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Meaning that, in addition to meeting all evaluation criteria and curriculum standards, DSU is also involved in the creation of groundbreaking programs. Your degree will be recognized no matter where you go.

Feed your imagination

Your degree will prepare you for a career that embraces the latest marketing techniques in data, digital marketing, disruptive technologies, and social media. As the expert, you’ll embark on a career that is full of creativity, authenticity, and innovation.

Learning outcomes

Upon completion of the B.B.A. degree with Marketing specialization, students will:

  • Research and analyze external and internal factors to make informed business decisions.
  • Demonstrate effective, compelling, and logical oral communication in business environments.
  • Demonstrate effective, logical writing in business communications.
  • Utilize quantitative. technology-supported approaches to analyze business issues.
  • Integrate the principles of ethics and social responsibility in business decision-making.
  • Identify the complexity of business operations in a global environment.
  • Prepare and present a technology-enhanced sales presentation by visually, verbally, and nonverbally communicating information utilizing best-practice sales techniques
  • Create a market research project with results that can be used to solve business problems.
  • Use promotional theories, strategies and tools to create a promotional plan that integrates current technology-enabled advertising techniques.


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