Brand Guidelines
When we incorporate Dakota State University’s brand messages consistently in our communications—through print and online marketing materials, news releases, educational delivery, outreach programs—we continue to improve our reputation. Each time constituents come in contact with an DSU brochure, event, social media platform, web page or even a faculty or staff member, they naturally form and reshape their opinions of our institution. When they encounter consistent approaches and delivery of services, stakeholders feel a sense of familiarity and confidence. The end result is increased credibility and university standing.
Upholding the university brand does not start and stop with the marketing department. All employees shape the DSU brand through their actions, comments and messages to stakeholders.
This guide provides standards for use of many of the specific communications components that represent the Dakota State University brand including our name, trademarks, logos and other marks. These graphic standards are designed to ensure accurate, consistent and responsible use of these components.