Dakota State University students walking around campus

Preparation + opportunity = success

That's the DSU equation. We're a four-year university with nationally recognized programs, cutting-edge facilities, and the brightest thinkers. But we're also a tight-knit, inclusive community. Small class sizes mean hands-on training and individualized attention. All this with an affordable, public school price that's among the best values in the region.

Majors & Degrees

Business: Esports Management (BBA)

Level up as a leader

Esports is growing into what is expected to be a multi-billion-dollar industry in the next several years. Our unique program in Esports Management will allow you to delve into the dynamic world of esports and build the skills needed for the business and operations side of competitive gaming. 

Whether you’re a lifelong gamer, a casual fan, or new to the sport, DSU’s BBA in Esports Management will prepare you to create content, manage tournaments, serve as esports administrators or coaches, and more.

You won’t just learn skills specific to the esports industry. You’ll develop business acumen and expertise in marketing and promotion, events and facility management, and brand management. 

Be a game changer with DSU

The esports industry continues to thrive, driving demand for professionals with specialized skills. Prepare for an exciting career in esports with DSU's degree in esports management. 

DSU's highly-competitive athletic esports program provides real-world opportunities for students to be involved in the management, coaching, promotion, marketing, communications, and livestreaming of competitions for varsity and junior varsity teams. In this major, you’ll gain expereince in manageing live esports events and developing an understanding of the technical requirements of the esports ecosystem. 

The new Athletics Events Center opening fall of 2024 will feature an esports arena for student-athletes, providing a state-of-the-art location to host competitions and produce live esports events.

Learning outcomes

Upon completion of the B.B.A. degree with an Esports Management specialization, students will be able to:

  • Analyze fundamental business principles as they apply to managing events in the esports industry.
  • Develop, promote, and manage esports events.
  • Understand the technical and environmental aspects of the esports ecosystem.
  • Describe the technical requirements involved in producing esports programs.
  • Use communication strategies tailored to the management of specific audiences in the esports setting.


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