Digital Content Creation (BS)
Channel your passion, create compelling digital and social media
Create your dream job in a fast-growing industry by combining communication and media production skills. The digital content creation degree will prepare students for a variety of career opportunities in social media and digital strategy. With this interdisciplinary program, students will gain the ability to create and coordinate dynamic social media efforts for their own influence or any employer.
In 2021, LinkedIn listed Digital Content Creator as one of the top 15 in-demand jobs, and demand continues to rise. The US Government data from the Bureau of Labor Statistics indicates that related jobs are expected to increase 8 to 12 percent through 2031.
Why choose digital content creation at DSU
Cross-discipline preparation
The unique curriculum will help you develop interdisciplinary skills and expertise in business, digital arts, English, communication, and programming. Learn industry-standard hardware and software to help you create media in a variety of genres for diverse audiences.
Advanced media technology
Leverage digital technology and storytelling to reach audiences across the world. Programming courses will prepare you for web and app development with HTML, CSS, and Java knowledge. The inclusion of coursework focusing on application and database programming skills will equip you to create and embed software to amplify and analyze your impact.
You will learn to plan, analyze, and produce multimedia content and manage media campaigns for a variety of platforms, apps, and media channels. Create, manage, and adapt technology-infused social media campaigns, for the ever-changing internet landscape.
Combined creativity and communication
Students gain practical and creative skills for their profession with a foundation in areas like copywriting, project management, graphic design, video and audio production, and marketing. Graduates will be equipped to create multimedia content and manage media campaigns in a variety of mediums for various platforms, apps, and media channels.
Career Possibilities
Graduates of the BS in Digital Content Creation will be in high demand for any organization – or their own business. With an understanding of ethical and effective communication, and skills in writing, design, and production, students can pursue a fulfilling career in digital communication.
Learning outcomes
- Demonstrate effective communication in visual, verbal, time-based, and web-based media
- Demonstrate effective collaboration skills as a member of a design team
- Choose and use digital media tools to effectively and creatively display original and client-driven content for the web
- Analyze and develop appropriate content and designs for a variety of audiences and purposes
- Use promotional theories and tools to plan, implement, evaluate, and manage a promotional strategy
