Business Administration, BBA

The accounting specialization equips you with the skills and tools to manage the financial side of modern organizations with strong technical and ethical foundations. Through hands-on learning and industry-relevant tools, you will learn to interpret financial information, analyze business operations, and support sound financial decision-making. You will be business-ready with the knowledge of accounting logistics and experience with QuickBooks, Sage 50, and tax preparation software. Auditing, taxes, and accounting information systems are just a few career areas you could explore.

Having a specialization in accounting will open many doors for you. But if you want to further your knowledge even more and become a certified public accountant (CPA), check out our professional accountancy program. Or, continue your education with our Master of Business Administration (MBA) program.

For students who are drawn to solving complex challenges and using technology to improve operations, the business technology specialization is the path to continued innovation. This specialization will involve development of the skills needed to understand and manage the technology that powers modern businesses. Examples of technology can range from cash registers to security systems, or Global Positioning System (GPS) systems to microwaves.

The constant fluctuation in technology leads to a demand in people who understand the orchestration of technological systems. While skilled in project management, strategy, and the ability to analyze external versus internal factors, students will be prepared for a multitude of industries in business, real estate, manufacturing, education, and more.

Find friends who share your program and passion. Join our Phi Beta Lambda (PBL) Business Club, Computer Club, or the Kappa Sigma lota (KSI) and Delta Mu Delta Honorary Societies.

The cybersecurity management specialization is for those who will step up to lead at the intersection of business and cybersecurity. In your studies, you’ll explore core business concepts while gaining an understanding of cyber threats, risk management, and security policies. By combining leadership, strategy, and cybersecurity knowledge, you’ll develop the skills needed to help organizations protect their systems and make informed technology decisions. You will be equipped to align tech solutions with business goals and bridge the gap between boardroom and server room. 

Whether you are a full-time student or working professional, this program allows for flexibility. It adapts to fit your life as you take classes on campus or 100% online.

Whether you’re a lifelong gamer, a casual fan, or new to the sport, this specialization is a game changer. DSU's highly competitive athletic esports program provides real-world opportunities for students to be involved in the management, coaching, promotion, marketing, communications, and livestreaming of competitions for varsity and junior varsity teams. The Athletics Events Center, opened in fall of 2024, features a state-of-the-art arena to host competitions and produce live esports events.

In this specialization, you’ll gain experience in managing live esports events and developing an understanding of the technical requirements of the esports ecosystem. By diving into the business and operations side of competitive gaming, it will prepare you to create content and develop business acumen and expertise in marketing and promotion, events and facility management, and brand management. This specialization will allow you to level up and shape the future of esports.

All industries need a go-to financial person who is familiar with money management, negotiations, and assets of their company. With this finance specialization, you will learn to organize and analyze financial data with statistical models and data analysis tools. Sharpen your analytical and decision-making skills to manage financial resources within organizations and for hypothetical financing and investment decision making. With this specialization, you will be able to identify the complexity of business operations within a global environment and explain the operations of key investment concepts, techniques, financial markets, institutions, and interactions.

While numbers are important, so is communication. You will be able to demonstrate effective, compelling, and logical communications within the business environment while using finance language (net income, liabilities, collateral, and credit score) that will become a part of your daily routine. You will also hone your leadership skills by incorporating the principles of ethics and social responsibility in business decision-making into your work. Those in finance typically end up in government, non-profit, or business sectors.

The finance specialization pairs well with other tech-focused programs. Or, try out our related clubs: Finance, Investments and Real Estate Club (FIRE), and our Phi Beta Lambda (PBL) Business Club.

Companies need trustworthy people to oversee the entirety of their organizations. Managers are essential to all inner and outer workings of a company. With this specialization, you will study core business principles and learn how to lead employees, manage operations, and make strategic decisions for any profession. You will use technology-supported approaches, like Microsoft Suite, statistical software, and business simulation software, to analyze business issues and identify the complexity of business operations.

This management specialization offers training in human resources, international management, organizational behavior, and technology management training. It allows you to develop your leadership, business communication, delegation, and organizational skills that you will carry into careers in business, non-profit, government, military, and more. You will be well-prepared to integrate ethical and social responsibility into your work alongside the fundamental concepts of finance and marketing.

If you choose to pursue a management specialization, you can continue your education with our Master of Business Administration (MBA) program here at DSU. With an undergraduate degree specialized in management and a master’s in business administration, there’s no limit to what you will accomplish.

The marketing specialization combines creatives, analytics, and digital into one. You will explore how businesses connect with consumers through strategic communication and branding. You will study marketing campaign designing, creative elements like visuals and messaging to analytical strategies that guide campaigns. Courses will teach you to develop marketing plans, and promotional campaigns for actual businesses, improve your selling skills, conduct marketing research, and collaborate with others on a variety of projects.

Paired with the newest technologies to always stay relevant on the latest and most innovative devices, you will analyze case studies with business perspectives on products, price, strategies, and customers. Get ready to expertly start a career that embraces the latest marketing techniques in data, digital marketing, disruptive technologies, and social media. You will enhance your skills in developing effective marketing strategies in our constantly evolving digital world.

Our BBA programs are also accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This means that, in addition to meeting all evaluation criteria and curriculum standards, DSU is also involved in the creation of groundbreaking programs. Your degree will be recognized no matter where you go.